Our Story

BUILT BY AN
ANGLER,
FOR ANGLERS

LinkFish was born from a simple question: why is there no great social app for fishermen?

The Origin

The Idea Behind LinkFish

Every angler knows the struggle — you want to find someone to fish with, but there's no good way to connect with local anglers who share your passion and skill level.

LinkFish was created to solve all three of these problems in one place. A social platform where anglers connect. A marketplace built specifically for fishing gear. An AI assistant that actually knows bait.

The result is an app that puts everything a fisherman needs in one beautifully designed platform — whether you're a weekend beginner or a tournament Master Angler.

LinkFish Logo
Purpose

Mission & Vision

🎯

Our Mission

To build the world's most useful social platform for anglers — connecting fishing partners, powering gear sales, and delivering expert bait knowledge through AI.

🌊

Our Vision

A world where every angler — from the first-time beginner to the seasoned Master Angler — has the community, gear marketplace, and fishing intelligence they need.

🤝

Our Values

Community first. Built by an angler who understands the lifestyle. We believe fishing is better together — and technology should bring anglers closer.

Difference

Why LinkFish?

There are marketplace apps. There are social apps. There are AI tools. But there is no other app built exclusively for anglers that combines all three.

🛒

Built for Fishing

Not a generic marketplace — every feature is designed with anglers in mind.

👥

Real Community

Connect with real anglers near you, not bots or spam. Genuine fishing connections.

🤖

AI That Knows Fishing

The Bait AI is trained on real fishing data — not generic chatbot responses.

💰

Fair to Sellers

100% seller payout for just $0.99/month — the most seller-friendly marketplace anywhere.

📍

Location-First

Everything is filtered by location — find nearby gear and nearby anglers, not ones 1,000 miles away.

📱

iOS Native

Built as a native iOS app for the smoothest, fastest experience on your iPhone.

The Team

Meet the Founder

Founder

William Rakes

Founder & CEO

Born in Roanoke, Virginia, William headed to West Virginia University to study business and ended up building something that reached far beyond the classroom. From a small WVU apartment, while working and staying active in campus organizations, he began developing LinkFish, an app built to bring anglers together and give them real tools with unlimited potential. William built LinkFish with a simple belief: fishing apps shouldn’t drain your wallet. The core app and its utilities are completely free, and the marketplace which is the first true fishing marketplace of its kind runs on a 99¢/month model that gives anglers unlimited listings and 100% commission. No cuts, no hidden fees, no subscription traps. LinkFish was created to be honest, useful, and built for the everyday fisherman. Today, as Founder and CEO, William leads the company with the same mindset he had on day one: keep it accessible, keep it powerful, and keep building tools that make the fishing world stronger.

Join the LinkFish Community

Be among the first anglers on the platform. Download LinkFish and start fishing smarter today.

Download on iOS →